Zuni Charms the Senses
The Zuni were a Southwestern Indian tribe which are best known for their wonderful carvings of the great animals of prey.

The "magic"
of the carvings is believed to come from a mysterious power
because the Spirit of the carving is believed to be alive, even
though the animal has "turned to stone." Like the roar of the bear
which would freeze its prey, the Zuni art is said to charm the senses
of the viewer with these mystical powers.
Zuni Scrolling Signs ™ are designed to embody the same magic so advertisers have a distinct advantage over the mundane lifeless images of static signs and the high tech world of full motion video which has very little influence on a public who sees TV images as something to ignore.